Privacy policy
Privacy & Cookies Policy
Last Updated: 12 June 2025
This Privacy Policy describes how doselabs.co.uk (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from the Site.
1. Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@doselabs.co.uk or by mail using the details provided below:
Dose Labs 41 Iffley Road, London W6 0PB, United Kingdom
2. Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. We refer to any information that can uniquely identify an individual as “Personal Information”.
We use third-party service providers, known as "processors," to help us operate our business and the Site. These processors handle your data on our behalf and under our instruction.
See the list below for more information about what Personal Information we collect and why.
- Device Information
- Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to optimise our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Disclosure for a business purpose: Shared with our processors Shopify, Seal Subscriptions, and Klaviyo.
- Order Information
- Purpose of collection: To provide products or services to you, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, and screen our orders for potential risk or fraud.
- Source of collection: Collected directly from you.
- Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Disclosure for a business purpose: Shared with our processors Shopify, Yotpo, Zendesk, and Ometria.
- Customer Support Information
- Purpose of collection: To provide customer service and support.
- Source of collection: Collected directly from you.
- Personal Information collected: Name, billing address, shipping address, payment information, email address, and phone number.
- Disclosure for a business purpose: Shared with our processors Shopify, Yotpo, Zendesk, and Ometria.
3. Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.
4. Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
5. Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This is done only with your explicit consent, which is managed via our cookie banner.
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences for this purpose.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
6. Using Personal Information & Our Lawful Basis
We use your personal information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.
Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases to process your personal information:
- The performance of the contract between you and the Site (e.g., to process your payment and ship your order).
- Your consent (e.g., for sending marketing communications or placing non-essential cookies). You can withdraw your consent at any time.
- Our legitimate interests, which do not override your fundamental rights and freedoms (e.g., for screening for fraud or for website analytics to improve our services).
- Compliance with our legal obligations (e.g., retaining order information for tax and accounting purposes).
7. Retention
When you place an order through the Site, we will retain your Personal Information for our records. We retain this information for different periods depending on its nature and our legal obligations.
- Order Information: We retain information related to your orders for [e.g., 6 years] after the transaction to comply with UK tax and company law.
- Customer Support Information: We retain enquiries for [e.g., 2 years] after our last communication to ensure we can resolve any follow-up issues.
- Marketing Information: If you consent to receive marketing, we will retain your contact details for this purpose until you unsubscribe or withdraw your consent.
If you ask us to erase your information, we will do so unless we are required by law to retain it. For more information on your right of erasure, please see the ‘Your Rights’ section below.
8. Automatic decision-making
We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. This may include temporarily blacklisting IP addresses or credit cards associated with repeated failed transactions for a short period.
9. Your Rights under UK Data Protection Law
As a UK resident, you have rights regarding your personal information under the UK GDPR. We are committed to upholding these rights.
- The right to be informed: You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights.
- The right of access: You have the right to obtain access to your information that we are processing.
- The right to rectification: You are entitled to have your information corrected if it’s inaccurate or incomplete.
- The right to erasure: Also known as ‘the right to be forgotten’, this enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it.
- The right to restrict processing: You have rights to ‘block’ or suppress further use of your information.
- The right to data portability: You have the right to obtain and reuse your personal data for your own purposes across different services.
- The right to object: You have the right to object to certain types of processing, such as direct marketing.
- Rights in relation to automated decision making and profiling: You have the right not to be subject to a decision based solely on automated processing which produces legal or similarly significant effects on you.
If you would like to exercise any of these rights, please contact us using the details in Section 1.
International Data Transfers Your Personal Information may be processed and stored outside of the United Kingdom (UK), including in the United States and Canada, by our service providers. When we transfer your data outside the UK, we ensure a similar degree of protection is afforded to it by ensuring that the transfers are made in compliance with UK GDPR, relying on mechanisms such as an "adequacy decision" or Standard Contractual Clauses approved for use in the UK.
10. Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies.
Cookies make your Browse experience better by allowing the website to remember your actions and preferences (such as login and region selection). They also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.
We use essential cookies for the necessary functioning of the store. For all other non-essential cookies (such as for Reporting, Analytics and Advertising), we require your explicit consent. You can provide or withdraw your consent at any time through the cookie banner or settings link on our Site.
Please be aware that removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept them through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings, you can find help in your browser’s help file or through sites like www.allaboutcookies.org.
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. |
30 minutes, |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
| checkout_session_lookup | Used in connection with checkout. | 3w |
| checkout_session_token_<<token>> | Used in connection with checkout. | 3w |
| identity-state | Used in connection with customer authentication. | 24h |
| identity-state-<<token>> | Used in connection with customer authentication. | 24h |
| identity_customer_account_number | Used in connection with customer authentication. | 12w |
Reporting and Analytics
| Name | Function | Duration |
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
| customer_auth_provider | Shopify analytics. | session |
| customer_auth_session_created_at | Shopify analytics. | session2 |
11. Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
12. Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
13. Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the UK's data protection authority, the Information Commissioner’s Office (ICO). You can contact the ICO here: https://ico.org.uk/make-a-complaint/