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Our story (so far)

We are a new age wellness brand that combines delicious flavours, modern science, and natural remedies to support people through life’s highs, lows, and those ‘Ah Fudge it’ moments – whether they are good or bad, we’re here for you. Why alt? Because we arent about, endless self-help enlightenment or wake up at a specific time for sunset yoga. Life is messy, moody, and unpredictable – and we like it that way (sometimes).

Wellness isn't about not having bad days; it's about enjoying the good, facing the bad and sometimes snogging the ugly on a night out in Merthyr. We offer straightforward, efficient solutions that seamlessly integrate into your daily routine.

Our values.

The world is changing every day and faster then most of us can keep up.

Because of that, we think it’s important for us to have a value system that is clear but remains agile - so we can change with you. To guide us we challenge everything we do with four Straight forward words.

Simple.

Products that are easy to use and easy to understand.

Powerful.

Effective and tasty, science-led active solutions for life’s ups and downs.

Conscious.

We care about people, our planet and your bottom line.

Real.

We aren't going to change your life, but we may help change your day.

Our values.Our values.
Mushroom Boom

Mushroom Boom

Mushroom mind enhancer

30 DAYS OF FOCUS

From £17.59

jump start

jump start

Caffeine-free energy booster

30 DAYS OF ENERGY

From £15.99

snooze

snooze

Nootropic sleep saviour

30 DAYS OF SLEEP

From £15.99

it's all good

it's all good

Ashwagandha mood balancer

30 DAYS OF CHILL

From £15.99

Country/region

Country/region